Facebook have rolled out another update to pages. But unlike the last one that actually hindered engagement this one seems to have been given a little more thought and is actually, to page owners, quite useful. It’s to their page insights, the analytics panel available to all admins running pages with over 30 “likes”.
The WV11 page has had the new insights made available to them today, and on first appearances i’m like what I’m seeing, It’s obviously geared up to encouraging you tio Boost – or promote posts (pay for more people to see them) BUT in saying that it’s not too intrusive. The data it offers you is quite insightful and I can see it being really helpful to brands or organisations trying to maximize their reach – It has really good comparison graphs for trends and long range interaction and individual break down of stats for each post.
Clear and Concise
Here’s a grab of the currents stats from a photo album we created Saturday of images from the Summer Fun Day. – you can click on it to open it large to see what I mean.
Clear and concise figures – and easy to read at a glance and all still exportable – although I haven’t yet tried to see how clear they are in CSV format – but I’m hoping they can’t be any harder to decipher than with the last insights update!
I need to play more to see what else it has to offer but on first glance it looks good!!